Walkadoo by MeYou Health
Walkadoo is a product that helps people take small steps toward a healthier, more active lifestyle through the use of an activity tracker and an engaging, supportive online community. Walkadoo sets realistic, custom tailored goals that enable members to improve their step counts. One of the key differences is that Walkadoo is an open social product, which means it allows its members to connect with anyone in their social network, regardless of their insurance provider. This helps to foster a rich support network for Walkadoo members.
CREATED WHILE UNDER EMPLOYMENT AT MEYOU HEALTH
My job as lead designer for Walkadoo was to work with the entire team, including the PM, engineers and game designer to come up with design solutions based on the business and user goals we defined during weekly design meetings. I was the first designer on the product following the MVP and continued until Feb 2014, after which time a new designer took over.
Cards and step goals
Walkadoo isn't about assigning an arbitrary goal of 10,000 steps, or relying on its members to create their own step goals. Many people don't walk even 5,000 steps a day, and unrealistic goals can be discouraging and cause many people to give up. Walkadoo learns each member’s walking habits and creates custom step goals to slowly and steadily promote success. Having varied step amounts and diverse types of step goals helps to increase engagement and makes for a more rewarding and successful intervention.
Light hearted competition
One way to foster a community of Walkadoo'ers is to have them participate in derbies, Walkadoo's version of a step competition. A big problem with traditional workplace step competitions is that the runners always win. In Walkadoo derbies, the hardcore users can compete for the most steps, but all other participants can compete for points if they like. Because points are based on effort, anybody can win.
Wear streak rewards
Before Walkadoo had a native iOS step tracker, there was an emphasis on wearing one’s step tracking device. If a member had a great day of walking but forgot to wear their device, there was no way to get that information into Walkadoo, which made for a bad experience. One way to try and prevent that was to create a “wear streak reward” that counted the amount of days in a row a member wore their device. Aside from winning these badges, the current wear streak for each member is displayed under their username in the main feed.
A lot of the work I did for Walkadoo was exploratory. We worked heavily as a team and I would often collaborate with Senior Game designer Bill Sabram. I'm a big believer in sketches as a preliminary form of exploration when possible.
“Sketching is integral to design, where vagueness encourages reinterpretation and discourages fixation.” - Oxford University Press